SMART union leaders often need to communicate important information to a wide variety of parties — politicians, business owners, fellow workers and reporters, to name a few — when fighting to better the lives of SMART members. That’s why the SMART Education Department held its Effective Communication II class in Pittsburgh, Pa., during the week of June 3, 2025, bringing together participants from across North America to enhance their skill sets.
The class focused on improving communication skills by dissecting branding and messaging techniques, practicing lobbying tactics, creating pitches for news stories, framing and reframing talking points, and making spontaneous arguments through debate. On each of the three days of the class, participants honed their lobbying skills with exercises that asked attendees to role play as random organizations that sometimes challenged their beliefs, helping local leaders understand the other side of the argument. Groups were mixed for every exercise, and a point system was in place.
“Congratulations to Christina Bayaniyan (first place) and Jon Davis (second place) for being recognized by their peers as the top two participants in the class!” said SMART Director of Education Eli Baccus.
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