The SMART Education Department, in collaboration with the Organizing Department, held its Top-Down Organizing class the week of May 4 – 8, 2026, in St. Louis.
Nonunion contractors across North America stand ready to benefit from the union advantage — top-notch training, reliability and a skilled workforce. But whether it’s because they’re misinformed or just not aware of the union difference, these contractors have yet to partner with SMART. That’s what made the Education Department’s May class so important: Bringing together union leaders from across North America, the course focused on developing “top-down” organizing campaigns that target nonunion contractors.


Participants learned to find nonunion contractors in their local’s jurisdiction using SICs (Standard Industrial Codes) and turned their lists into maps and routes using Google Maps. The main instruction in the class centered around what contractors need to succeed and how our locals are built to fulfill that primary need: a flexible labor force. Participants delved deep into a contractor’s mindset to understand their perspectives on the challenges of running a construction company, learning how to reframe common objections to unionization as benefits of unionization.
Attendees roleplayed interactions with the gatekeeper, delivering a custom-built elevator pitch, first meetings and subsequent meetings with the contractors. There were nearly 20 exercises throughout the week, many of them involving peer evaluations/ranking and group evaluations/rankings. After mock exercises, participants debriefed with critical feedback to their peers.


“Local 6” — Greg Goble (Local 27), Alex Lorenzo (Local 66) and Jared Starling (Local 399) — was ranked in third place by their peers. “Local 5” — Paul Conners (Local 17), Juan Amaya (Local 28) and Jeff Hollinsworth (Local 104) — was ranked in second place. “Local 8” — Fernando Robles (Local 28), Bryson Riker (Local 66) and Jeremy Waugh (Local 110) — was recognized by peers as the best group in the class.
“Congratulations to Jeremy Waugh, the highest point winner in the top group, for winning the coveted ‘Coffee is for Closers’ coffee cup!” said SMART Director of Education Eli Baccus. “We hope this class spurs participants’ top-down organizing efforts, and that more contractors are brought in for more work opportunities for our members.”































