SMART members’ ability to win steady job opportunities depends largely on how much of a local area’s sheet metal work is performed by union contractors — AKA, a local union’s market share. In Georgia, SMART Local 85 recently visited jobsites across the Atlanta area to help recruit workers and build our union’s power ahead of expected workforce demands.
In March 2026, SMART Local 85 heard from the local contractors’ association that in order to take on the work that members depend on, contractors expected to need hundreds of additional sheet metal workers by the end of the year.
In response, Local 85 and SMART International staff planned a large-scale recruiting effort. The result was a three-day jobsite recruiting blitz across 18 counties around Atlanta, with SMART organizers visiting workers to tell them about the union difference and career opportunities with Local 85.

Before hitting the streets, organizers spent a day training: reviewing the geographic target area, major non-union contractors, target project route assignments and the message from Local 85 to non-union sheet metal workers. Then, they got to work.
Over the next three days, teams of organizers visited more than 300 construction projects. They also stopped at HVAC supply houses, talked with technicians spotted in service vans and checked other projects they encountered along their routes. If an unlisted project appeared to be in duct installation phase, the team stopped and talked to workers there.
The amount of territory covered over the three days would have taken the local organizer several months to cover. But the real value of the blitz went beyond the number of jobsites visited. The campaign added to Local 85’s person of interest list, creating a larger pool of workers to fill immediate job opportunities.
Some of the strongest contacts came from workers at a large non-union sheet metal duct fabrication facility, and continued outreach has already produced results. Multiple duct fabricators were recruited to fill positions for union contractor shops, helping those shops expand their fabrication capacity as their field operations grow and showing those fabricators the union difference.


Still, a three-day blitz will not grow a local union’s market share by itself. A blitz can generate leads, recruit workers, uncover organizing opportunities, gather market intelligence and help a local organizer cover months of ground in a few days. Growing market share takes steady presence throughout the year.
That means knowing where non-union contractors are working, visiting those sites regularly, meeting workers face to face and giving skilled sheet metal workers a clear path into union careers. When done consistently, that work can increase the workforce available to union contractors — and change people’s lives in the local community.
The Atlanta blitz showed what focused field organizing can accomplish: more than 300 projects visited in three days, new prospects in the recruiting pipeline, experienced fabricators moving into union jobs, new organizing opportunities uncovered and stronger field skills among new organizers. That is how recruiting becomes more than filling today’s workforce demand. It becomes a market share growth strategy that benefits workers for the long term.
If we want to rebuild worker power, we also must grow our presence in the market. That means going where the non-union workforce is, week after week and jobsite after jobsite, and making sure every worker knows about the opportunity our union can provide.
























